How do you feel about the technique of cold calling just to get sales? Does it make you sick as much as it makes me sick? I absolutely hate cold calling, but it’s something that seems to work for some people. For some people, they’re good on the phone, and have the skills needed to close a sale.
I used to work in this telemarketing firm trying to collect payments from people who were seriously past due in making their credit card payment. Needless to say, it was like squeezing blood from a stone. But even though I had a hard time with it, there were some people who were bringing in the dollars like clockwork.
As a result of me not being able to perform, I got fired. They didn’t give me a 30-day notice at all. One night they asked me to get off the phone so that they can talk to me. They showed me where my performance levels were, how I ranked compared to other people, and then told me that I was fired. I didn’t even get to finish the night off. I got my stuff and just left.
Now more than likely a situation like this has probably never happened to you before, but this is a lesson that bares learning. Cold calling sucks, and if you’re not good on the phone, this technique will probably not work for you. So if you have it in your marketing plan to cold call prospects, be aware of the number of calls that you will have to make just to get 1 person to say yes to you.
You’re better off doing direct mail, where you can mail out to thousands of people and sit back and enjoy the profits. Plus, this strategy will help you to get more new sales on autopilot. Once you get the customers in, all you have to do is to implement backend selling in the process.
Backend selling simply means that you are selling more and more of your products to your existing customers. Even if you’re doing good on the front end side of things, the backend marketing technique is where 80% of your total business profits will come in. You see with backend selling, you don’t have to pay to sell to these people. You already have them and can market to them as much as you want.
Some will buy your backend product immediately, and some will wait until they’ve tested out your initial product first to see if it’s worth their time.
This is fine, because most of the time they will find your initial product to be good, and most will buy your backend product eventually in your business.
Now that you know about cold calling, direct mail, and backend marketing, it’s time to put these 3 items into work for your business. Test to see which one working the best for you, and roll out with this one until it stops bringing you in more sales and profits. This is what I would do, and it’s something that you should consider doing also.
Good luck with using these tips to have the kind of business success that you dream of.