In this episode of the Duct Tape Marketing Podcast, I interview Michael DeLon. Michael is a Credibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He’s also the author of On Marketing: The Definitive Guide for Small Business Owners.
Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. If you want to build your credibility, publishing a book is a way to do just that. In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition.
Questions I ask Michael DeLon:
- [1:16] What has your journey to becoming a credibility marketing expert looked like?
- [4:04] What is credibility marketing?
- [5:35] A lot of people are self-proclaimed experts, self-proclaimed thought leaders – so who gets to decide if you’re credible or an expert?
- [8:05] Is there something unique about the market or the way people buy today that makes credibility even more important?
- [12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn?
- [13:48] If you’ve got a decent idea, is there a formula to help people turn that into a book?
- [15:01] Are you starting to see that this is a tactic that can actually work for people that might have the mindset that no one would want to read a book by them?
- [16:03] Most authors and speakers have a book nowadays – but what are your thoughts on someone like a remodeling contractor that could write a book on ways to make your home suitable for your family? Wouldn’t that be a big differentiator?
- [19:00] What’s your favorite book project that you’ve done, and what impact did it have on that person or business?
- [21:56] Where can people find out more about your programs and your latest coaching program?
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