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Vanguard Digital Advisor—personalized online financial advice at your fingertips


Digital Advisor is built on the foundation of Vanguard’s time-tested investment methodology and enduring principles—having clear goals, creating a diversified portfolio, rebalancing to align to your asset allocation, and managing risk. In today’s volatile markets, it’s more important than ever to have a trusted partner to help you weather market swings and stick to your strategy.

A roadmap to your retirement savings

Digital Advisor can guide you to a savings plan and investment strategy based on your unique personal and financial circumstances.

It translates your retirement goals into a long-term strategy and optimizes your money by investing it in 4 broadly diversified Vanguard ETFs®. Digital Advisor then manages the investments for you so they remain aligned with your goals.

When your life’s circumstances change, you can return to your personal online dashboard, make updates, and get a real-time adjustment of your plan.

Access to advice at the right price

Digital Advisor represents our ongoing commitment to providing personal, affordable, and accessible advice designed to help give investors their best chance for success.

  • Low cost. Pay only about $1.50 a year for every $1,000 you invest.* That’s a target net advisory fee of 0.15{f08ff3a0ad7db12f5b424ba38f473ff67b97b420df338baa81683bbacd458fca}.
  • Low minimum. Enroll with just $3,000 in each Vanguard Brokerage Account you want Digital Advisor to manage.** (The service currently accepts traditional IRAs, Roth IRAs, and individual nonretirement accounts.)

The Vanguard difference

For 45 years, Vanguard has helped investors create a path to financial success with a philosophy rooted in low costs and a long-term focus that puts investors’ interests first.

We apply that same discipline to our advice services, which we’ve offered for nearly 25 years to help investors achieve better outcomes. Digital Advisor marks the evolution of our advice offer to deliver financial planning services to a broader population that prefers the convenience of online guidance.

See if Digital Advisor is right for you

Diversification does not ensure a profit or protect against a loss.

All investing is subject to risk, including the possible loss of the money you invest.

*Vanguard Digital Advisor is an all-digital service that charges a 0.20{f08ff3a0ad7db12f5b424ba38f473ff67b97b420df338baa81683bbacd458fca} annual gross advisory fee to manage Vanguard Brokerage Accounts. However, we’ll credit you for the revenues that The Vanguard Group, Inc. (“VGI”), or its affiliates receive from the securities in your portfolio by Digital Advisor (i.e., at least that portion of the expense ratios of the Vanguard funds held in your portfolio that VGI or its affiliates receive). Digital Advisor targets an annual net advisory fee of 0.15{f08ff3a0ad7db12f5b424ba38f473ff67b97b420df338baa81683bbacd458fca} across your enrolled accounts, although your actual fee will vary depending on the specific holdings in each enrolled account. Your net advisory fee can also vary by enrolled account type. The combined annual costs of enrolling in Vanguard Digital Advisor and investing in Vanguard funds in that managed portfolio will be 0.20{f08ff3a0ad7db12f5b424ba38f473ff67b97b420df338baa81683bbacd458fca} for Vanguard Brokerage Accounts. For more information, visit

**Vanguard Brokerage Accounts must have balances of at least $3,000 held in Vanguard Federal Money Market Fund to enroll in Vanguard Digital Advisor. We’ll invest your assets in a portfolio of Vanguard ETFs®, all of which are commission-free through a Vanguard Brokerage Account. Vanguard Brokerage Accounts are offered through and maintained by Vanguard Marketing Corporation (“VMC”), a registered broker-dealer and member FINRA and SIPC. If you decide to manage your investments on your own, you can buy and sell Vanguard ETF Shares through Vanguard Brokerage Services or another broker (which may charge commissions).



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