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Ninjacart launches FoodPrint to map veg and fruit details


Ninjacart, the B2B fresh food supply chain, has launched FoodPrint, a traceability initiative for its fruit and vegetable supply chain to track the journey of the produce from farm to home.

FoodPrint is to be launched on the occasion of ‘World Food Safety Day’ on June 7, Ninjacart said in a statement.

Consumers will now be able to trace the journey of farm produce and view the real-time footprint data of the fresh fruits and vegetables they ordered through the FoodPrint Viewer feature available on the official website. One has to order from Ninjacart’s partner grocery stores through Swiggy, Zomato, Dunzo, and other online platforms to view the FoodPrint data, the company said.

“ With constant innovation in the agri-supply chain, we hope to impact human lives by building a most reliable supply chain ensuring food safety in the times to come,”said Thirukumaran Nagarajan, Co-Founder and CEO, Ninjacart.

FoodPrint traces the produce right from the farm with information related to the farmer, when it was harvested, the truck that carried the produce, the warehouse that processed it, the helper who handled the product at the warehouse, the retailer who brought the product, and how it was delivered at the consumer’s doorstep.

Published on

June 05, 2020

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