Is pizza better than a taco?
I would have this argument with my cousins on a weekly basis as a kid. After church our families would always take the kids out for lunch. It was often up to the kids to decide where we went. It was lord of the flies on a less lethal scale, but it was a battle every week. Every week we had to make a choice, and often times had to convince the less vocal cousins why a sausage and mushroom pie was much better than ground beef in a corn shell.
Years later, many cities actually have combo pizza and taco chains under one roof. How on earth will kids learn to argue options when everything is right in front of them?
How do you argue a pizza against a taco though? Both are so different. Both have clear positive qualities, but neither is of the same food family. At the end of the day, you can’t (unless you are 8 years old) argue the topic with any sort of true passion or understanding.
Its not exactly a direct comparison, is it? Is an orange better than an apple? Again… very different fruits offering very different flavors to the consumer of each. Both are pleasing, but both very different. The same can be said about satellite radio advertising and traditional FM radio advertising. Both can offer positive results to those who use them correctly, but both are very different.
For starters, satellite radio advertising will reach the entire nation. If a business is only interested in reaching a select portion of the country or one city alone, the medium wouldn’t exactly make the most sense to use as a majority of the listeners would be spread out across the nation, not in one set area.
However, if the business wants to reach a national audience and does not have the budget of a major corporation such as “Pepsi”, satellite radio advertising can offer some very attractive and affordable options that a syndicated radio show on AM or FM radio could not compete with in terms of price on a national scale.
Each have pros and cons, and each have a unique way of reaching an audience. Understanding what each does in terms of reaching a target audience is key to making an informed decision when it comes to radio advertising goals. Information is the key to success.