Once you look at marketing it is easy to see the appeal of working in this field. Marketing is a generally cool career as it moves on innovation and new technology. Looking in the window, marketing may seem like the perfect career for anybody who is people oriented and wants to be in the thick of things. But what is it really like to work as a marketer?
Is important to note that not all experiences are going to be the same as it is going to be dependent upon the company and your specific role. There are many specific areas in which one can specialize whether it is in search engine marketing, social media marketing, or event marketing. Some individuals may choose to work with a brand’s in-house department, while others may feel more comfortable in an agency setting working with a variety of brands. Whatever role you choose, you can always expect to have a varied workday, excellent pay, a chance to be creative, as well as a good work versus life balance.
One of the major aspects of working in marketing is that it is one of the few fields that you work with humans on a daily basis. It does not matter whether you are working with branding, social media, even analytics, you are going to have to get into the mindset of the customer in order to foster brand loyalty and ensure that your campaigns are successful.
We have all heard the saying “the customer is always right”, in the world of marketing that takes on a new meaning as all of your work is centered around the customer. Thankfully, as you work in the industry, especially in reputable companies such as Fruitful Marketing, learning about customers will become easier. With time you’ll be able to identify the needs and desires of your customer, understand who they are as well as what you can expect from them and what you can offer them.
It’s Never the Same
One of the great things about working in marketing is that you never stop learning, there is always something new and different on a daily basis. In some cases, it may be a new method or need school that is going to help automate the process and make your job easier and faster.
If you’re interested in a career in marketing, there’s never been a better time to get involved. The exponential growth of social media and digital platforms, brands have so much opportunity to get their name and products out to customers than ever before.
With this type of work, there is so much variation, this is especially true while working with an agency where you may represent clients from every walk of life. In fact, if you love technology, writing, and just staying in the loop of the newest and coolest up you won’t believe that you’re getting paid for this job. Of course, working and marketing is always a challenge as there is so much to keep current on. However, if you have some creativity and no technology, it is the perfect field.
Work Versus Life Balance
If you do not want to take work home with you, marketing is an excellent field. In fact, Glassdoor has listed marketing as one of the best for an equal work to life balance of the six of top 25 jobs which included, social media manager, search engine optimization manager, digital marketing manager, content manager, and marketing analyst.
One of the aspects that makes marketing so likeable is the fact that is not a cutthroat industry, the work conditions are relaxed and the jobs are plentiful. In 2016, the average salary for a marketing manager was just under $130,000 per year and almost 250,000 new jobs were being created in that year alone. It is used to see why marketing is an excellent career choice for anyone.