GB News will attempt to shake up the broadcasting landscape when the news network launches its TV channel in early June.
The news service, spearheaded by veteran broadcaster Andrew Neil, has announced plans to go live on Sunday June 13.
In a tweet, the channel said it would launch at 8pm with a special programme, ‘Welcome to GB News’.
The 24-hour news channel plans to battle the BBC and Sky News by targeting audiences that have become disillusioned with traditional broadcasters’ coverage.
The channel, backed by the American broadcaster Discovery, has hired a raft of seasoned journalists, including veteran ITV news anchor Alastair Stewart and former BBC News presenter Simon McCoy.
In recent days it has been ramping up the publicity around its forthcoming launch, with social media videos of its new London-based studios in Paddington.