Demand for cruises will bounce back to pre-coronavirus levels within as little as a year, according to the boss of Tui Cruises.
Wybcke Meier told The Telegraph that despite being forced to cancel dozens of cruises, she was positive that the business would rebound quickly.
“We are convinced that in the long-term the demand for premium and luxury cruises will not change,” she said. “We will see the demand for cruises return to pre-crisis level within 12 to 18 months.”
Tui, the world’s biggest travel agent, has invested heavily in cruises in recent years, running services in a joint venture with Miami-based Royal Caribbean.
Ms Meier said that roughly half of those guests whose trips have been cancelled have already rebooked.
Her remarks echo those of Euan Sutherland, the boss of London-listed firm Saga. The insurance and travel company boasts “a pretty stoic and determined group of customers”, he said earlier this month. “There is a huge appetite from our customers to get back out there.”
The optimism in the cruise sector contrasts with that mood among airlines and airports.