Skip to content
Microfocus

Microfocus

Mad about business

Primary Menu Microfocus

Microfocus

  • Business Owner
  • Business Ideas
  • Business News
  • Business Law‎
  • Business
  • Real estate
  • About Us
    • Sitemap
    • Privacy Policy
    • Contact Us
    • Advertise Here
  • Business Owner

Business Ownership Expert Bruce Werner: Why Ownership Strategy Must Come Before Business Strategy | News

Malik Runswick April 5, 2022

CHICAGO, March 30, 2022 /PRNewswire/ — Most people don’t start a business to find happiness. But when they start to think about more than just making money, a business ownership strategy is a must for business and personal success.

“As we age, our priorities change due to what life hands us along the way,” says business ownership expert Bruce Werner, author of Your Ownership Journey: 12 Secrets for Business and Personal Success (2022, Indie Books International). “At some point, when you have some financial security and have survived a few challenges, you start to think about happiness.”

Werner spent the first half of his career at Werner Ladder, with executive responsibilities in all facets of the business. During that time, the family completed six acquisitions and sustained 10 percent annual growth for over a decade. The family later exited the business in a successful sale.

As an independent consultant, Werner helps owners address their governance, strategy, capital, talent, and succession issues. This work is based on several decades of deep operational experience. He has started and built businesses in finance, energy, retail, and technology, in addition to being a partner in a private equity fund.

“After working with business owners for many years, I’ve concluded that most business owners don’t understand the need to have an ownership strategy that’s separate from their business strategy,” says Werner.

Werner says it all starts with a basic question: “Why are you in business?”  Most owners don’t stop to dissect the question into its parts. What the question is asking is: What are your life goals—financial security, happiness, family harmony, enjoyment of time well spent—and how does the business help you achieve them?

“The business is an asset, and it should be used to help you achieve your life goals,” says Werner.

The ownership plan should consider the stage that the business is at in its lifecycle.

“The business lifecycle consists of five phases: launch, growth, shake-out, maturity, and decline,” says Werner. “It is easy to use revenue, profits, and cash flow to mark the transition between the phases.”

The launch phase is associated with starting a new business. That means no revenue, a lot of costs, high risk, and uncertainty.

If the business gets traction, it moves to the growth phase. This is the exciting part of the lifecycle and what Silicon Valley made famous in its early days.

The shake-out phase is like being a teenager. It is not as much fun as being a kid; things start to go wrong sometimes and getting into trouble can change the course of your life. This means sales growth starts to slow, competition hurts profit margins, more investment is needed, and cash flow needs attention.

A business in its maturity is stabilized, generating cash flow, and may have a secure competitive position. However, it likely needs to evolve before it loses its competitive advantage. Productive reinvention is rewarded. Without it, decline sets in.

The decline phase marks the end of the productive years of the business. It will likely be sold or cease operations. The decline is always easier to see in hindsight and often missed while there is still time to fix the business.

“From that perspective, it is easier to define a process to help owners achieve their life and business goals,” says Werner. “Where they are today is Point A. Where they want to get to is Point B. Once the two endpoints are defined, it is more straightforward to construct a road from A to B. Success is about perseverance and adapting to changes beyond your control.”

As an independent consultant, Werner helps owners address their governance, strategy, capital, talent, and succession issues. This work is based on several decades of deep operational experience. He has started and built businesses in finance, energy, retail, and technology, in addition to being a partner in a private equity fund.

Werner has a specialty in working with family businesses, both as an advisor and as a board member. His governance experience includes forming new boards and serving on established boards, both advisory and fiduciary. He has performed audit, governance, and compensation committee work.

In the non-profit world, Werner has served as board chair and worked on governance, nominating, strategy, compensation, finance, and investment committees.

About Indie Books International

Indie Books International (www.indiebooksintl.com), founded in 2014 in Oceanside, California, has released more than 125 books. Similar to indie film companies and indie music labels, the mission of Indie Books International is to serve as an independent publishing alternative to help business thought leaders create impact and influence.

Contact

Henry DeVries

[email protected] 

619-540-3031

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/business-ownership-expert-bruce-werner-why-ownership-strategy-must-come-before-business-strategy-301513410.html

SOURCE Bruce Werner

Tags: Amazon Business Login, Amazon Business Prime, Bank Of America Business Account, Best Business Schools, Business Attorney Near Me, Business Bank Account, Business Card Holder, Business Card Maker, Business Card Template, Business Cards Near Me, Business Casual Attire, Business Casual Shoes, Business Casual Woman, Business Plan Examples, Ca Business Search, Ca Sos Business Search, Capital One Business Credit Card, Chase Business Checking, Chase Business Credit Cards, Chase Business Customer Service, Chase Business Login, Chase Business Phone Number, Cheap Business Cards, Citizens Business Bank, Cox Business Login, Digital Business Card, Facebook Business Suite, Finance In Business, Free Business Cards, Google Business Login, Harvard Business School, Lands End Business, Massage Parlor Business Near Me, Michigan Business Entity Search, Mind Your Business, Mind Your Own Business, Ohio Business Search, Risky Business Costume, Skype For Business, Small Business Loan, Small Business Saturday 2021, Starting A Business, Texas Business Entity Search, Triumph Business Capital, Vending Machine Business, Verizon Business Customer Service, Vonage Business Login, Wells Fargo Business Account, Yahoo Small Business, Yahoo Small Business Login

Continue Reading

Previous Hospital spending growth to average 5.7% through 2030, according to CMS
Next Elon Musk poll may prompt a Twitter edit button, CEO hints

More Stories

  • Business Owner

Future of Digital Marketing

Malik Runswick June 4, 2023 0
  • Business Owner

Highly Effective Digital Marketing Strategies

Malik Runswick June 2, 2023 0
  • Business Owner

Things to Think About When Purchasing a Direct Mailing List

Malik Runswick May 31, 2023 0
June 2023
M T W T F S S
 1234
567891011
12131415161718
19202122232425
2627282930  
« May    

Archives

  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017

Recent Posts

  • Future of Digital Marketing
  • How is HR in Small Businesses Different from Large Companies?
  • The Advantages of Coaching for Organizations, Teams and Individuals
  • Highly Effective Digital Marketing Strategies
  • Does a Pharmacist Career Offer Flexibility?

BL

You may have missed

  • Business Owner

Future of Digital Marketing

Malik Runswick June 4, 2023 0
  • Real estate

How is HR in Small Businesses Different from Large Companies?

Rehan June 3, 2023 0
  • Real estate

The Advantages of Coaching for Organizations, Teams and Individuals

Malik Runswick June 3, 2023 0
  • Business Owner

Highly Effective Digital Marketing Strategies

Malik Runswick June 2, 2023 0
  • Business Ideas

Does a Pharmacist Career Offer Flexibility?

Malik Runswick June 1, 2023 0
microfocus-x-ray.com | CoverNews by AF themes.

WhatsApp us