Automating Your Webinars The Engaging And Delightful Way

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In this episode of the Duct Tape Marketing Podcast, I interview Melissa Kwan. Melissa is the CEO and Co-founder of Webinar. She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.

Key Takeaway:

Webinars in the various formats they exist in have been around for years. The rise of the on-demand webinar has happened over the last ten years. Many of the webinar platforms aren’t created with the customer in mind first. Melissa Kwan set out to solve a problem in the market she was facing herself. eWebinar was created to deliver a professional, authentic experience that helps engage and delight viewers. In this episode, I talk with Melissa about her entrepreneurial journey and the problems that eWebinar set out to solve.

Questions I ask Melissa Kwan:

[1:38] How has your entrepreneurial journey led you here?
[2:32] What is Webinar?
[3:35] How is this platform different from the other options out there?
[6:11] Did you make a decision in the very beginning that you wanted to steer clear of being scammy?
[16:42] Are you an engineer or programmer yourself?
[17:06] What’s been the hardest part from a tech perspective?
[18:37] What’s your most requested new feature?
[19:47] What’s the vision for the company three years from now?
[22:06] Where can more people learn about eWebinar and connect with you?

More About Melissa Kwan:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and SEMRush.

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