To meet the needs of consumers, it is not enough to just rely on websites that look beautiful. If you really focus on being able to benefit, then designing an SEO for pressure washers is the main road for you.
SEO (Search Engine Optimization) is a method for increasing website visibility in search engines through organic search results and marketing tools for online businesses. Here are six tips for making your website SEO friendly so that it can rank in the top of search engine results:
Keywords are an important part of every SEO activity. If you use the wrong keywords on your website, your search engine and target customers may never be able to find your website.
This is a very important aspect, especially if you run an online business. You can create web pages by using certain keywords that match your target customers.
The process of making good keywords:
- Make a list of potential keywords (relevant but not used too much).
- Enter these keywords into keyword research tools such as the Google Ads Keyword Tool, Word Tracker, Word Stream, and others.
- Finalize the list of keywords that will be used based on the results of the study.
- Prepare these keywords to use, usually 3-4 keywords per page.
In order for a website to appear on Google, you must first provide information about your website. It’s important to place keywords in the most appropriate position on every page of the website. The following are some places to put keywords:
- Meta description
- Website tagline
- Bullet points
- The title attribute of the link
- Main website page
- Internal link
- Footer link
- File or folder name
SEO Friendly Website Navigation
Having SEO friendly website navigation basically means creating a structure that can be followed by search engines. The main reason a search engine can’t find a website is that the link turns into an image, not text. Therefore, make sure all the links and buttons on your website are text-based.
URL and File Name
SEO-optimized URLs mean that search engines can quickly identify a website. You can enter keywords in the URL that will increase the visibility of your website when searched.
For example, suppose you sell a car, then the URL that is SEO friendly is domain_name.com/pressure-wash. While URLs that are not SEO friendly, for example, domain_name.com/wash-3489.
Naming a good, friendly URL that is easy to remember and read is a good thing and will encourage search engines to easily find your website.
This also applies to images that you upload to the website, avoid naming them with numbers like 1231923819283.jpg. Instead, try making it like a ‘good pressure wash.jpg’. This does seem trivial, but it is very important to note because basically search engines like Google can only recognize images from the file name only.
Pictures on the Website
Images are often considered an unimportant aspect of SEO, but that is wrong. You need images that are optimal for users to access whether they are using desktops or mobile devices. Especially if your website sells products, you need special SEO techniques for online stores that display a lot of images.
Adjust and adjust the image size on your website so that it can be easily accessed and seen by all devices and users. The normal image size is around 30-100 kb (for mobile devices) with a resolution of 72dpi.
Don’t forget to place images with the appropriate context in your website content. In addition, you should also make your own folder specifically for images, so your URL name will be clearer such as /image/image.jpg.
You have to involve social media in your SEO strategy to build relationships and interact with users so that gives birth to a good image for your brand. Not only that, but the use of social media can also increase the trust and credibility of your website in the eyes of consumers.