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Social Media Marketing Trends: 4 Predictions for 2019

Change is a constant in many high-tech fields, and there’s nowhere that’s truer than in the sphere of social media. Just when we get used to one set of rules dictating how and where content flows, fresh trends and new tech disrupt the landscape and redefine the game.

2019 is already primed to bring dramatic developments to the social media world. Privacy concerns, political activity, mental health, and technological advancements (particularly in AI) are all going to be important. Here are our key trend predictions for social media in 2019:

Nano-Influencers Gain Power

A nano-influencer is a content creator who commands a small audience, usually less than 10,000 followers. We expect to see brands pay more attention to these individuals in the coming months. Why? Because they are realising that a huge following does not, in itself, guarantee the high levels of engagement they’re looking for. Nano-influencers offer a greater level of authenticity and typically hold much more sway with their followers. I have a few friends at the nano-influencer level who are already being courted by brands, scoring free material and often payments in exchange for brand advocacy. Nano-influencers are good deals for brands, as exposure can be bought at this level much more affordable than from past ‘influencers’ with bigger audiences. Nano-influencers are generally new to the world of compensated social media, so they’re hungry for experience as well as money.

Technological Advances

The endless march of technology rewards cleverness and forward thinking amongst brands on social media. Capitalising on the latest technological possibilities offers multiple challenges. Perhaps the most important one, in terms of social activity, is education. Brands and organisations find themselves not only in need of clear strategies for using the latest tech such as animation production but also with a need to educate and inform their potential user base. Hybrid clouds, machine learning, quantum computing, IoT security: Brands need to do more than plan the most advantageous ways to employ these tools. They also need to teach users and the public what to expect from them.

The Story Format Will Grow – From the Marketer’s Side

The idea of providing content in the form of ‘Stories’ – ephemeral pieces posted to a social platform that will disappear within a day – has successfully taken the marketing world by storm. The platforms themselves have taken note, too. Mark Zuckerberg has already noted the rise of Stories over the News Feed on Facebook, and he has re-tasked the company’s internal developers appropriately. It would be no surprise at all to see new Story-focused ad products emerge from Facebook in 2019. The big question to keep in mind this year is that we can’t say for certain yet how organic this interest in Stories is. Marketers and social media operators love them, but how much do users actually like them? We need to be careful not to be taken in by an ‘astroturf’ swell of popularity that actually comes from advertisers and marketers.

Social Video Experimentation

9 Blogs Every Marketer Should Subscribe To

Content marketing is one of the basic marketing strategies every marketer should keep an eye on in 2019. With hundreds of blogs run by both global companies, brand design companies and individuals, and ranging from general to more specific ones, identifying the best ones worth your time and read can be a little intimidating. Outlined below are 9 of our favourite blogs – these are worth your time.

  1. Vero
    Vero mainly specialises in email marketing. Email marketing is, however, closely related to social media and content marketing though at another level. Finding interesting and insightful content for your email marketing campaign doesn’t have to be as daunting with this blog. The content here is more valuable and insightful when compared to numerous other similarly-themed blogs.
  2. HubSpot
    With thousands of business owners and marketers (over 300,000) forming the HubSpot Community, there’s no doubt that you can learn a thing or two from this giant. The content here covers social media, SEO, lead generation, content marketing, and analytics. You should be able to find lots of expert and valuable content published in various perspectives by both the HubSpot staff and guest blog writers who post items regularly.
  3. Jim’s Marketing Blog
    Jim is a blog editor and the manager with more than 30 years’ worth of experience in the marketing industry. Jim is dedicated to his blog, with more than 300 pages worth of insightful articles on marketing. One of the best things with subscribing to his blog is that his blogs are insightful, easy to comprehend, and based on facts. You can even get plenty of marketing tips from the blog as well. The tips and insights outlined in his blog are easy to understand and can be integrated with your marketing campaigns and plans.
  4. Content Marketing Institute
    Content Marketing Institute is home to hundreds of articles and blogs delving into content strategy, industry trends, and best blogging practices, all created and published by a variety of seasoned writers. ‘This week in content marketing’ is one of CMI’s main hit series that provides insights and highlights on current events and trending news, all related to content marketing.
  5. CopyBlogger
    CopyBlogger is one of the best one-person blogs with more than 330,000 subscribers. Created in 2006, CopyBlogger covers almost everything from social media marketing, email marketing, and SEO. Subscribers also get access to a free 20-part course on any of these topics. Subscribers also get access to content that can help them attract and even drive traffic to their businesses.
  6. MarketingProfs
    If looking for marketing strategies, tools, online seminars and everything related to online marketing, then MarketingProfs is the go-to blog. The blog provides expert information on a range of marketing aspects from social media tips to industry trends. Use this blog to find tried and effective solutions to most marketing issues.
  7. Hootsuite
    Hootsuite focus mainly focuses on social media and how to gain a social audience. You will find tons of content aimed at helping you adopt a macro approach when using social

How to Increase the Value of Your Home Before Marketing

If you would like to sell in a tricky market, then this article is here to help you out. The tips in this article will help you increase the value of your property and help you attract potential buyers. From minor improvements to large extensions, here are tips for increasing the value of your home:

Find Out as Much as You Can About Your Target Market

When you want to sell your home, research your target market before doing anything else. Doing so will help you avoid wasting your time and effort on things that will not increase the value of your home.

Doing research on the internet will help you know the type of buyer that would like to buy your property such as a retirement or young family opportunity. Knowing what your potential buyers are looking for will help you know the alterations you need to make to attract potential buyers.

Make Your Home’s Exterior More Attractive

First impressions are lasting impressions. Therefore, it is good to ensure that your home’s exterior is attractive to increase the value of your home. You can accomplish this by trimming hedges and grass, cleaning windows, clearing gutters and so on.

The appearance of a property from the road is usually known as kerb appeal and is among the most important things to focus on if you want to increase the value of your home. If you would like to improve your home’s kerb appeal, it may be good to consider bold, coloured statement doors.

Country Living has found that 2018 was the year of bold, coloured statement doors with purple regarded as the most popular colour. Find out how other sellers in your local area prepare their homes for sale to get tips on how to prepare yours.

Remember the Hallway

Majority of the homeowners make a mistake of forgetting their hallways when selling their homes. While hallways are often narrow, cramped spaces for coats, shoes and general junk, they are the first spaces potential buyers see when they enter a house. This has made hallways hold more importance when it comes to selling a property.

It is a good idea to have your hallway painted a pale colour as this will maximise the light. Also, consider putting up a mirror to make your hallway appear larger. To limit the amount of visible clutter, put coats and shoes in discreet storage places.

Consider Loft Conversions

Converting a loft is among the easiest ways to add square footage to a property. However, it is good to consult an architect or surveyor before converting a loft as these professionals know all about the required building regulations and also know how to do loft conversions in the best way possible.

Research has shown that a loft conversion can increase the value of a property by 12.5%. Adding an en suite bathroom to this can help you create a secluded master bedroom which can add more value than the cost of completing a …

Social Media Predictions For 2019

The online arena is always changing and that is no different when it comes to social media. Algorithms tend to define how content is distributed and once almost everyone invests in the current trends, the algorithms change.

Well, as we usher in 2019, there are various social media aspects that are bound to be addressed, including tech advancements with artificial intelligence, messaging bots, privacy, political utilisation, mental health and so much more. In this read, we are going to discuss a few predictions in regards to the future of social media in 2019:

Stories Will Grow Further

‘Stories’ or the format of posting content that disappears after 24 hours burst into popularity in 2018 and we predict that it will continue to grow this year. Facebook CEO Mark Zuckerberg who recently said that they expect the platform’s news feed usage to reduce can evidence this.

As a result, he has instructed his teams to put a focus on creating features as well as advertisements for stories in 2019. The real question is whether the popularity of this form of content is genuinely popular, or a Facebook’s effort to make users on all its platforms to use it in an effort to increase their revenue this year.

Nano-Influencers Will Become More Prominent

We predict that there will be a rise in brands utilising Nano-influencers this year, particularly those with less than 10,000 followers. That’s because more and more businesses are beginning to realise that more followers don’t necessarily result in higher engagement levels.

Nano-influencers tend to be more genuine than those with several hundred thousand followers are. There are numerous people that work as ambassadors or brand representatives for firms. They get free products as well as payment to advertise or review the items and this enables brands to spend less on marketing compared to what they would on a conventional influencer.

In addition, Nano-influencers are more likely to accept such deals as they’re new in the arena and aren’t used to getting free products.

There Will Be Technological Advancement in the Social Media Space

Technology never stops advancing and as such, brands will need to be cleverer and more creative in how they put out their word on social media platforms. How are people going to visualise about quantum computing, tokenisation, internet of things security, machine learning, and neuro networks?

There is a huge need for creative visualisation and communication evolution so that the average individual can be educated on what is happening in the industry. This is imperative for brands that want to meet the content demand for social media platforms.

Segmented Social Media Video Will Become More Mainstream

Social media video is without a doubt the future of collaboration, real-time engagement, and education. It will become the closest task that we perform in real life, only with the constraints of physical location eliminated. Social media platforms are completely aware that if they are able to get social media video right, they will over future generations similar to how …

Top 5 Fastest-growing Global Construction Markets

The field of global construction is growing consistently, with a focus on speed, cost-effectiveness, utility, and durability. Playing a key role in developed and developing economies, the construction sector provides infrastructure for homes and offices, creates new jobs and addresses energy challenges.

Based on the global construction outlook, the industry is projected to grow from $8.9 trillion in 2015 to $10 trillion in 2019, driven primarily by government spending on infrastructure projects. The Latin America (LATAM) and Asia Pacific (APAC) regions are expected to account for more than half of the world’s total construction output by 2020.

Top 5 emerging global construction markets are:

India

The construction industry in India is projected to become the third largest employer of the country, leading to India becoming the third largest construction market globally by 2030.

The government of India has undertaken several initiatives to support the construction market, to build highways, infrastructures, and smart cities. Apart from launching its trademark “Make In India” scheme, the government of India has also opened 100% Foreign Direct Investment (FDI). Already, 99 “Smart Cities” have been identified and various housing schemes have also been launched.

China

Accommodating its massive population, China has in the past 30 years undertaken a considerable amount of construction projects. However, faced with limited space, construction in China has now turned to smart construction, building upwards and outwards in an attempt to maximize limited space.

New technologies, new methods of construction and new materials influenced by global construction processes are being adopted in China so as to reduce construction costs, improve sustainability and promote a healthier environment. The construction market in China is driven by sustainability, innovation and best use of resources in less area.

Vietnam

The construction industry in Vietnam expanded with rapid pace during the government’s Seventh Five-year National Socio-Economic Development Plan (2011–2015) with a focus on industrial, agricultural and infrastructural projects. The pace is expected to slow down over the 2018-2022 period as the Vietnam government makes efforts to improve the quality of the overall infrastructure.

Residential construction is also expected to be a focus as the government attempts to create more affordable housing options to match rising demands.  

Australia

The construction market in Australia is fast-growing with an emphasis on multi-level residential apartments, road and rail projects and other infrastructure. The Australian federal government has highlighted road safety, tackling congestion and rail links as priority constructions in its 10-year national infrastructure plan. An abundance of space gives more scope for constructions.

Indonesia

In Indonesia, the construction market is booming with the support of the government in the areas of residential infrastructure, transport facilities and energy, and utilities construction. To provide housing across society levels, residences are being constructed targeting different income levels. Additional construction opportunities are in place to harness the geothermal power capacity in Indonesia.  

The overall field of global construction is witnessing a boom as construction becomes accessible worldwide. Regardless of whether the construction is in a developed or developing nation, there is

S.M.A.R.T. Resume Goals & Get Your Dream Job

A majority of the people travel to Singapore to score and secure better and decent paying job opportunities. They leave their everything behind to be able to make a stable career in Singaporean land and they go beyond a mile to earn their dream job. However, seeking for a job requires them to experiment with job portals like Good Job Creations via goodjobcreations.com.sg to see where their career leads them to. Also, they should implement a S.M.A.R.T. tactic to find the job of their dreams.

SMART is regarded as an acronym for specific, measurable, attainable, risky, and time table. This goal allows a person to create specific resume, and it enables them to present themselves to a recruiter wisely. Let’s have a closer look at how it works:

Specific: you should start with setting specific goals, as in you should start with selecting a specific career niche, industry, or position, and your specifications should be reflected in your resume accordingly. It should be geared towards the direction of your career written objectively as well as it should aspire the recruiters to shortlist your application in the job process.

Measurable: Set measurable goals. If you are enthusiastic about starting your career then, you are more likely to set immeasurable and unattainable goals. However, if you lack the enthusiasm about starting with a job then, you are more likely to have understated list of goals. You should be able to quantify or specify that what you expect from a job, so you could proceed further with the process accordingly.

Attainable: always set attainable goals. When crafting a roadmap for your career, you should always mention the goals and career objectives which would be achieved in the long run as well as short term. It shouldn’t stretch out in tandems, and it should follow a specific guideline. Next, you are required to work on your goals to be able to reach the heights of your career.

Risky: set risky goals. While you are recommended to be practical and set goals that are measurable and attainable—you should also set risky goals to escalate the growth of your career. You should be able to take a risky step to leverage your career to another level. It could work as a Plan B for you, if you are really willing to take your career to another level.

Time table: always set goals with a specific time period. You should map out the timeline and deadline for searching a job and you should track the process accordingly. It should help you with reaching your goals effectively, and it also introduces to the challenges that are more likely to occur during a job hunt. Of course, you should also mention that how you can convert your setbacks into your comebacks to yield better and effective outcomes in the long run.…

8 Things Graduate Recruiters Need To Know About UK Immigration

As employers prepare to take more graduates on in 2019, there’s a few things they need to take into consideration. Here’s a look at 8 things graduate recruiters should know about UK immigration:

  • EU Nationals Have The Right To Work In The UK

EU nationals who’ve resided in the UK will be able to stay before the UK leaves the EU in March 2019. If there is a Brexit “deal” in place, then freedom to move for EU nationals should be continued until December 2020.

  • Work Permit Sponsorship Is By No Means Impossible

There are a number of sponsorship opportunities for graduates to take advantage of, making it easier to provide a Tier 2 Visa. When you provide work permit sponsorship to a graduate you are exempt from the Resident Labour Market Test. This means that you don’t need to give justification as to why you’re offering employment to a non-EEA national.

  • Switching Tier 4 General Student Visa to Tier 2 General Employer Sponsored Visa

A recent change was made whereby Tier 4 General student visa holders no longer need to have “successfully completed and passed a degree level course” to switch to a Tier 2 Visa. Now, they only need have “completed” the course.

  • The Tier 1 Visa May Not Come Back

Until April 2012 graduates from UK universities were able to apply for a two-year work visa – Tier 1 Post Study Work. For those who are looking to apply for British Citizenship , this chance meant they were one step closer. However, it’s unlikely that this visa will be re-introduced in the near future, largely due to the effects of Brexit.

  • Good Visa Fee Exemptions

Recent graduates are able to take advantage of visa fee exemptions when a company sponsors a graduate. This means that the previously costly charges, including an Immigration Skills Charge for £1,000 per year, will be significantly less.

  • Graduates Applying For Tier 2 From Outside The UK

If a company recruits graduates who studied outside the UK, or those who studied in the UK but took a gap year, there is a different process for Tier 2 Visa sponsorship. Immigration solicitors will be able to best advise students moving forward. The main difference is that there is no exception from the RLMT mentioned above.

  • Changes That May Effect Immigration

Following Brexit, the UK have been clear about ending the freedom of movement from the EU. There are going to be big changes to the UK immigration policy within the next few years, but as of now it’s difficult to predict what will happen. The uncertainty surrounding this has put off some students from overseas applying to study in the UK. This could mean some Tier 2 requirements becoming more lenient.

  • Internships And Work Placements

Tier 4 General student visa holders are usually more eligible to take on internships, placements and vacation schemes. There are some restrictions, including that a student can only work full-time on an internship outside of term time.…

Why FICO Scores Are Important?

Most borrowers are aware of the “FICO score” term. You might have come across it in the banking or credit statements. However, do you really understand what it means? Do you know what parameters are used to determine a credit score or rating also known as FICO? Let’s figure them out.

FICO score is the crucial parameter for lenders to determine the level of borrower’s creditworthiness. Loan providers use it to decide if you are reliable enough to get a loan or not. The term represents the abbreviation for the Fair Isaac Corporation that refers to no credit financing. The company has been known for implementing its unique techniques to evaluate your credit score using some key parameters. We are going to review some of them

Parameters to Define the FICO Score

As a rule, lenders use a set of essential issues to determine the FICO score. They include 5 baseline parameters. They are as follows:

–          Borrower’s Responsibility – This particular parameter is determined by the information from your payment history. In other words, it represents the track record of all your payments reflecting the ability to cover the bills on time. The fewer delays in payments you have, the higher response rate you get.

–          CUR – Those letters stand for credit utilization ratio. It depicts the percentage of all credits you are accessing right now or have access within a specific period. It is recommended not to have more than $30.000 of current credit ratio at a time.

–          Credit History Length – The parameter shows the time you have been involved in crediting. Having an old credit account can be good for your creditworthiness.

–          New Accounts – New credit accounts can be to the detriment of your FICO score. The more new accounts you open the lower level of creditworthiness you get.

Those are only some of the fundamental issues considered by the lenders. The list may additionally include the combination of different credits you might access. Keep an eye on your score and pay on time.

De Débutant À Parfait Magicien

Le grand art de la magie est une combinaison de nombreux ingrédients, mais il n’ya pas de recette pour un magicien parfait. Quiconque voudrait devenir un mentaliste lyon Il faut savoir que les trucs époustouflants et le talent naturel sont des facteurs importants – mais la pratique et un long processus d’apprentissage sont essentiels pour que l’artiste développe ses compétences et devienne un artiste de renommée mondiale.

Le but de Magic est d’étonner et de surprendre le public, ainsi que d’étonner avec intelligence et sens de l’humour. Les compétences manuelles de l’illusionniste sont précieuses, mais des gestes rapides peuvent susciter des soupçons, tandis que des mouvements lents et précis intriguent le public. Certains des meilleurs magiciens du monde utilisent des tours assez simples, cela semble être la clé de leur succès. Chaque débutant devrait garder cela à l’esprit – il ne s’agit pas de savoir à quel point le tour est complexe et complexe. Il vaut mieux se concentrer sur l’effet final que d’être absorbé par toutes les parties difficiles et par tous les détails ou craindre que quelque chose ne se passe mal. Plus l’astuce est complexe, plus le public le surveillera avec attention, pour repérer même le plus petit écart. Tous les illusionnistes inexpérimentés, ainsi que la peur du meilleur magicien, doivent commettre une erreur qui serait repérée par le public. C’est l’une des principales raisons pour lesquelles le spectacle doit rester simple. It is a significant benefit for all beginners, some might feel confident enough to start performing in front of a family or friends first. Practicing is inherent in every learning process but artists can also develop through their performances – all great entertainers had to gain their confidence this way. The more shows – the better magician can become, but the same tricks should not be presented to the same audience to many times in the row, because someone might discover the illusionist’s secret. It is easier to stand the criticism from some friendly, familiar people than from complete strangers, it is an excellent lesson, before performing in front of the proper audience.

Le but de Magic est d’étonner et de surprendre le public, ainsi que d’étonner avec intelligence et sens de l’humour. Les compétences manuelles de l’illusionniste sont utiles, mais des gestes rapides peuvent susciter des suspicions. Chaque année, de nouveaux trucs se succèdent. Pour rester dans le groupe des meilleurs magiciens du monde, les illusionnistes recherchent en permanence de nouvelles idées et améliorent sans cesse leurs compétences et leurs spectacles.

Bien que certaines règles bien connues n’aient jamais changé. L’un d’eux dit que tous les artistes peuvent acquérir de l’expérience en réalisant des tours de magie, mais le programme de l’illusion doit être bien pensé et préparé avec précision. Chaque tour final doit constituer une base pour le début du prochain, bien que la première illusion soit la plus importante – son but est d’attirer immédiatement l’attention du public. Il faut que ce soit parfait, sans erreurs ni doutes. Encore une fois –

Understanding Why Marketing Is Critical To The Success Of A Business

It is important to understand that marketing is not just something that’s important for a business but it is an essential part of its success. Everything else that takes place in the business will in some way depend on the marketing. Many business leaders have been quoted as saying ‘if there are no sales’ then there is no company’. Here we’ll take a look at a guide by FatFreeMedia.co.uk at some of the basics of successful marketing.

What Exactly Is Marketing?

Marketing is a term that covers a lot of different activities that all center around selling a company’s services and products. Advertising is what most will think of first when thinking of marketing activities but other things like consumer research can help you understand how your products or services can meet consumer needs. How you design your products is to a degree, a kind of marketing because it is used as a way of giving your customer what they want. Marketing isn’t the actual sale but rather the sale is a result of marketing.

Marketing Strategies

1. Perform consumer research in order to understand sales patterns for similar products already in the marketplace

2. Make necessary changes to products or create new ones to meet consumer needs & wants

3. Find out how to reach more potential customers and make them aware of your products in a persuasive way that makes some want to buy

4. Establish good customer relationships by running special follow-up campaigns that create loyalty and get additional sales

Meet Consumer Needs

Marketing is not just an act of meeting consumer needs but rather creating them by bringing awareness to your products. It is done as an effort to reach potential customers. In recent history, a major marketing failure happened with some US companies who tried to sell deodorant in China. Why this became a problem is because these companies failed to research and learn that the very people they were trying to sell to were biologically different than US citizens in that local Chinese didn’t have an issue with body odor.

They also didn’t understand that the Chinese often feel sweating is healthy. They feel it purifies their body. Marketing doesn’t create a need but rather brings awareness and creates desirability of a particular product. Bringing awareness to something that exists is what creates a need for it. Here are some strategies for creating that need.

Create Scarcity

Apple is famous for building up a dialogue with its consumers and creating scarcity. This builds demand for the product. Often when a new version of the phone comes out consumers will have to wait for a few weeks to get the newest one.

Connecting With The Consumer

One of the ways in which a company connects with their consumer is by creating what is sometimes called a ‘we bond’. One common way of doing this is to introduce a product only to a selected audience. You then invite that audience to participate in further developing it …